Rufus Rabbit pips Peter Rabbit to the top spot!

He only “done gone and done it”! That little babbit of ours accepted the retail award for Gift of the Year 2017 ( nursery). Rufus Rabbit beat the one and only legend that is Peter Rabbit to the top spot with his baby bunny bonnets. To say he is chuffed is a rather large understatement, in fact he’s become a bit award obsessed – very common in rabbits apparently!

Gift of the Year honours are awarded to the latest most original and innovatively designed products that could be given as gifts. During the intense judging process the judges were looking for, considering and selecting on the following elements:

  • Design, innovation and originality
  • The WOW factor
  • Presentation and packaging
  • Quality of manufacture
  • Customer appeal and value
  • Sales potential and commercial viability
  • Retail profit potential
  • Marketing and merchandising material
The Gift of the Year judging panel is selected to ensure a broad cross section of the industry is covered, from the quirky one-off local gift shop through to elegant independent galleries, the UK’s most respected department stores and everything in between. The judges have diverse backgrounds and experiences making a good recipe for their task in hand.
During the rigorous, week long process of judging the judges forensically review and evaluate the submitted product constantly measuring against the criteria and standards. The secret judging room is a hive of activity, thought, discussion, hard work and of course fun!
The judges are proud and honoured to be selected for this prestigious task and proud knowing their efforts and decisions have contributed to the success of newly launched products and raised the profile of the companies who entered.

2017 Judging Panel:  

Sam Hood Amara
Caroline Rowell Retail Consultant
Chris Rushby Jarrold
Tabi Marsh Heritage
Rachel Mewies Stratford Garden Centre
Maggie Thornton Alligator Pear
Hayley Thornton Wyevale
Gemma Conway Kleeneze
Suzie Abel Jarrold
Sara Albright John Lewis
Ronnie Barnard Gifts for Gentlemen
Martin de la Fuente Ocado
Judith Harris Dobbies
Jane Hudson Qwerkity
Mark Jones Occasions
Nathaniel Mobbs National Gallery
Jenny Spivey Retail Consultant
Natalie Yates Gifts from Handpicked
Zoe York Squashed Tomato
Henri Davis Retail Consultant
Amanda Fergusson Supplier Consutlant
Sally Norton Gifts Today
Sue Marks Progressive G&H
Charlotte Cowell Gifts & Greetings Review
Tracey Bearton Greetings Today
Christopher Leonard-Morgan London Stationery Show/National Stationery Week
Karen Greig Destined for Home

Rufus Rabbit’s Baby Bunny Bonnets are available in two weights, smooth for Spring & fluffy for Autumn to ensure baby’s head stays protected all the seasons elements. Like all of Rufus’ range they are beautifully packaged, making the newborn gift buying experience an easy and fuss free option for the purchaser.




To celebrate Rufus’ news and to aid in store sales he has created an A4 tri card featuring the very lovely Hope modelling Rufus’ fluffy bonnet. If you would like one of these for your store simply call or email Bunny HQ on 01332 290605  E: and Katie will take your details.