Rufus Rabbit is a little rabbit from Derby, England, aka centre of the universe, doing his very best to create lovely gifts to welcome and celebrate all new arrivals to planet earth. Rufus has been brought to you by Anna Danielle, artist and designer and mum to four scrummie little rascals who inspire and break her on a daily basis. Rufus' simple but honest aim is to create gifts that will hopefully add a smile to someone's day.